Izabel Kovačić is a name that has grown in recognition beyond the footballing circles traditionally associated with her high-profile husband, Croatian
Izabel Kovačić is a name that has grown in recognition beyond the footballing circles traditionally associated with her high-profile husband, Croatian international and Manchester City midfielder Mateo Kovačić. Known for her beauty, fashion sense, and entrepreneurial spirit, Izabel has carved out a niche for herself in the worlds of fashion, social media, and business.
Though often seen on the sidelines cheering for her husband during high-stakes international matches, Izabel is far more than just a footballer’s wife. Her evolution from a discreet presence at football stadiums to a public figure with her own following is a story of ambition, elegance, and purposeful branding.
Early Life and Background
Izabel Andrijanić (now Kovačić) was born in Croatia in December 1992. She grew up in the city of Dubrovnik, a historic coastal town that has produced several notable Croatian personalities. Little is publicly documented about her early childhood, as Izabel tends to keep much of her private life discreet.
She attended the University of Zagreb, where she reportedly studied economics or business-related subjects. Her academic interests would later feed into her entrepreneurial ventures.
Izabel first came into the public eye when her relationship with Mateo Kovačić became known. The two reportedly met through the church, where Mateo served as an altar boy and Izabel sang in the choir.
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Relationship and Marriage to Mateo Kovačić
The couple’s relationship blossomed quietly, away from the media spotlight. They dated for several years before getting engaged in 2016. Their wedding took place in June 2017 in the beautiful Croatian capital, Zagreb. The event was a high-profile affair covered by the local press, drawing attention from fans and the fashion world alike due to Izabel’s stunning wedding gown and the guest list of Croatian celebrities and sports stars.
Since then, the couple has become a fixture in both football and fashion headlines, admired for their mutual support and grounded approach to fame.
Rise as a Fashion and Social Media Influencer
Izabel’s presence on social media, especially Instagram, grew rapidly thanks to her fashion-forward posts and lifestyle snapshots. Unlike many influencers who rely on overt branding and marketing, Izabel takes a more curated approach. Her aesthetic is minimalist, often leaning towards soft tones, flowing dresses, and natural beauty looks.
She is often described by the media as the “Croatian Shakira” due to her signature long, curly blonde hair and glamorous appearance. But Izabel doesn’t rely solely on looks to maintain her influence.
Her Instagram feed reflects a balance between professional ventures, family life, and support for her husband’s career. She avoids over-commercialization, which has helped her maintain a genuine and authentic image with her followers.
Business Endeavors: Lunilou
One of Izabel’s most impressive accomplishments is the creation of Lunilou, a sustainable fashion brand she co-founded with her sister Ivana. The brand specializes in eco-friendly baby clothing made from organic materials like bamboo and cotton.
Founded in 2015, Lunilou was inspired by Izabel’s desire to offer environmentally conscious clothing that is safe and gentle for children. The brand emphasizes ethical production methods, natural fabrics, and social responsibility, aligning with the growing global interest in sustainable fashion.
Lunilou has since expanded beyond baby clothing and now includes items for women and home décor, all while maintaining its eco-conscious values.
Izabel’s role in Lunilou is both operational and creative. She has been instrumental in shaping the brand’s aesthetic and sustainability focus, which has drawn praise in both fashion and environmental circles.
Life as a Footballer’s Wife
Being married to one of Croatia’s top footballers comes with its share of public scrutiny and international travel. From Inter Milan to Real Madrid and Chelsea to Manchester City, Izabel has followed Mateo across Europe, balancing her own ambitions with the demands of a high-profile sports family.
Despite the glamour associated with such a lifestyle, Izabel maintains a relatively low public profile. She rarely gives interviews and keeps personal matters out of the media. However, she is often seen at matches, showing her support and sharing moments of pride on social media during major tournaments like the FIFA World Cup and UEFA European Championships.
Family Life
In October 2020, the couple welcomed their first child, a son named Ivan. Since then, Izabel has embraced motherhood, often sharing tasteful and artistic glimpses of her family life on Instagram. Despite the challenges of parenting in the public eye, she has managed to maintain a level of privacy and dignity, shielding her son from excessive media attention.
Family plays a significant role in her life, and her close relationship with her sister (and business partner) Ivana is often highlighted as a cornerstone of her success.
Style and Influence
Izabel Kovačić has become a fashion icon in her own right. Whether she’s attending a match in a casual yet elegant outfit or walking the streets of Milan during Fashion Week, her sense of style is often praised by international fashion blogs and magazines.
She effortlessly blends modern European elegance with classic feminine touches. Flowy dresses, neutral tones, and clean lines are staples in her wardrobe. She also favors sustainable brands and often promotes eco-conscious fashion through her personal choices, aligning with her brand Lunilou.
Social Media Presence
As of mid-2025, Izabel has amassed over 500,000 followers on Instagram. While not the most prolific poster, she is known for quality over quantity. Her posts typically include family moments, fashion content, and inspirational messages.
She avoids the over-commercialized influencer culture, rarely promoting products unrelated to her brand or personal values. This has earned her a level of respect and trust from her followers.
Frequently Asked Questions (FAQs)
Q1: Who is Izabel Kovačić?
A: Izabel Kovačić is a Croatian entrepreneur, influencer, and wife of footballer Mateo Kovačić. She is the co-founder of Lunilou, a sustainable fashion brand.
Q2: What is Lunilou?
A: Lunilou is an eco-friendly fashion brand founded by Izabel and her sister Ivana. It originally focused on sustainable baby clothing and has since expanded into women’s fashion and home goods.
Q3: When did Izabel marry Mateo Kovačić?
A: Izabel and Mateo married in June 2017 in Zagreb, Croatia.
Q4: Does Izabel have children?
A: Yes, Izabel and Mateo have a son named Ivan, born in October 2020.
Q5: What is Izabel Kovačić known for besides being a footballer’s wife?
A: Izabel is known for her work in sustainable fashion, her minimalist and elegant fashion style, and her role as a social media influencer with a focus on authentic content.
Q6: Where does Izabel Kovačić live?
A: As of 2025, she resides in the UK with her husband Mateo, who plays for Manchester City.
Q7: Is she active in the fashion industry?
A: Yes, through Lunilou and her personal fashion influence on social media, Izabel is active in promoting sustainable fashion.
Q8: What languages does Izabel speak?
A: Izabel speaks Croatian fluently and is also proficient in English, especially due to her international lifestyle.
Q9: How does she balance family life and business?
A: Izabel appears to balance her family life and entrepreneurial ventures by prioritizing privacy, delegating operational responsibilities, and aligning her business with her personal values.
Q10: Is Izabel involved in philanthropy?
A: While she does not publicize charitable efforts extensively, Lunilou emphasizes sustainability and social responsibility, and Izabel occasionally supports causes aligned with environmental and children’s welfare.
Conclusion
Izabel Kovačić exemplifies the modern woman who blends family life, entrepreneurship, and public influence with grace and intelligence. Far from being overshadowed by her husband’s football fame, she has built a respected identity grounded in values, aesthetics, and business acumen.
From her early days in Croatia to becoming a mother, entrepreneur, and fashion icon, Izabel’s journey continues to inspire many across the globe. Her focus on authenticity, sustainability, and privacy sets her apart in a world dominated by fast fame and overexposure.
Whether on the arm of a world-class midfielder or leading a sustainable fashion brand, Izabel Kovačić shines in her own right — a true symbol of elegance and quiet strength.
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